Founded by former executives from Adidas, UNLESS COLLECTIVE is creating clothing (and shoes!) that are free from plastic and will naturally decompose at the end of their life.
UNLESS COLLECTIVE is the world's first all-plant, zero-plastic regenerative fashion brand. Inspired by the Pacific Northwest and influenced by the utility and style of skate, outdoor, and cold-water surf, UNLESS creates clothing and apparel built from the elements that can be worn in the elements and safely returned to the elements.
UNLESS was acquired by Under Armour in August, 2024 with founder and CEO Eric Liedtke joining the company as as Executive Vice President of Brand Strategy.