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The Big Favorite blends simplicity with sustainability (with a neat circular savings program) to craft comfortable, versatile, and natural knitwear.
We’re replacing the cardboard feel and outdated fit of your average department store base layers with super soft plastic-free pima cotton that you won’t be itching to take off. Pima cotton was purposefully selected for its longer staple fiber, which not only feels better on your skin but is easier to break down in the recycling process. We’ve settled on three colors for the same reason: less dyeing means a more focused offering, which is more earth-friendly. That will always be our North Star.
A soft, breathable, absorbent, and versatile natural fiber grown from the fluffy bolls of cotton plants.
Good to know: Conventional cotton is one of the world's dirtiest crops as cultivation heavily relies on pesticides, herbicides (glyphosate), and fertilizers, raising concerns about environmental pollution, soil health, and potential health risks for farmers and consumers. This is why some brands and consumers push for "100% organic cotton." Organic cotton skips the harsh chemicals, making it a more eco-friendly and healthier choice.
