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Launched on Kickstarter in 2018, The Very Good Bra has become a pioneer in selling plastic-free bras – available in over 30 sizes.
Over the last few years, I set my heart on creating the world's first plastic-free bra. Having previously started a brand specialising in wire free bras in natural fibres and proper cup sizes, based on my experience being unable to find one as I went through breast cancer treatment some years earlier, the more I learned about the apparel industry and its wasteful ways, the more I realised there was so much more to do.
I spent years sourcing and developing this product to prove it could be done, and that with some effort and forethought up front, we could produce products with their end in sight.
I launched The Very Good Bra on Kickstarter in May 2018 and guess what? Over 700 of you came and bought that bra within 30 days which proved to me that many of you are prepared to buy less buy better, and to shop with your conscience.
There are many great eco-lingerie brands out there, but we are unique in making our ranges completely waste and toxin free, and in proper bra sizes. I am OBSESSED with leaving no post-consumer waste. We use no polyester thread, nylon labels, synthetic elastic or spandex/elasthane - feel free to bury this stuff in the garden after use or place in your worm farm.
A soft, breathable, absorbent, and versatile natural fiber grown from the fluffy bolls of cotton plants.
Good to know: Conventional cotton is one of the world's dirtiest crops as cultivation heavily relies on pesticides, herbicides (glyphosate), and fertilizers, raising concerns about environmental pollution, soil health, and potential health risks for farmers and consumers. This is why some brands and consumers push for "100% organic cotton." Organic cotton skips the harsh chemicals, making it a more eco-friendly and healthier choice.
A regenerated cellulose fiber derived from wood pulp, often eucalyptus, beech trees, or bamboo. This material possesses a soft, comfortable feel similar to cotton yet exhibits superior strength and durability, even when wet.
Uses: Commonly used in clothing (shirts, pants, dresses, underwear), bedding (sheets, towels, blankets) home textiles (curtains, tablecloths, etc.), and various industrial applications.
Good to know: Unlike conventional viscose or rayon, the production of lyocell uses a closed-loop system that recycles most of the solvents, minimizing environmental impact and chemical exposure. Furthermore, in comparison to other cellulose-based fabrics, lyocell uses significantly fewer and less harmful chemicals during processing. For example, in most cases, the wood pulp is dissolved in a non-toxic organic solvent, N-methylmorpholine N-oxide (NMMO), to create a solution. This solution is then extruded through fine openings to form filaments, which are solidified into fibers.
A biodegradable, elastic material sourced from the sap of the rubber tree (Hevea brasiliensis), valued for its durability and comfort. It is processed through methods that maintain its natural composition without synthetic additives or harsh chemicals.
Uses: Favored in products requiring flexibility and resilience, such as mattresses, furniture, pillows, and various apparel components.
Good to know: "100% Natural Latex" assures a product made solely from harvested rubber tree sap, without synthetic materials. Using generally safe chemicals like sulfur and zinc oxide, the vulcanization process doesn't synthetically alter the latex but stabilizes its inherent qualities.
