Hook & Loom

Protect the Planet. Flatter your Floor.

Don't ever judge a book by its cover. Hook & Loom is a friendly, small town business hooking people up with affordable, non-tox and plastic-free handwoven rugs.

Visit hookandloom.com

Based in: Lenox, MA
Organic options: Available

About Hook & Loom

We hand craft rugs in an earth-friendly manner, using no dyes, chemicals, or latex, yet offering a range of colors and styles, expert workmanship, and lasting durability.

Materials & certifications

Materials

Cotton

A soft, breathable, absorbent, and versatile natural fiber grown from the fluffy bolls of cotton plants.

Good to know: Conventional cotton is one of the world's dirtiest crops as cultivation heavily relies on pesticides, herbicides (glyphosate), and fertilizers, raising concerns about environmental pollution, soil health, and potential health risks for farmers and consumers. This is why some brands and consumers push for "100% organic cotton." Organic cotton skips the harsh chemicals, making it a more eco-friendly and healthier choice.

Find brands using cotton →

Upcycled Cotton

Upcycled cotton is derived from cotton fabric scraps and secondhand cotton garments. It aims to reduce waste and the environmental footprint associated with virgin cotton production, including water usage and the impact of pesticides.

Uses: Commonly used in casual wear, home textiles, and as a filler material. It is also gaining popularity in eco-conscious fashion lines for its sustainability profile.

Good to know: The process of recycling cotton involves sorting, cleaning, and re-spinning cotton fibers into new yarns, which can significantly decrease the demand for new cotton and the associated environmental burden. However, the recycling process can sometimes involve mixing with other fibers to ensure strength, and the extent of chemical processing can vary. Recycled cotton does support the circular economy and reduces landfill waste, aligning with eco-friendly and sustainable manufacturing practices.

Find brands using upcycled cotton →

Wool

Wool is a natural protein fiber obtained from the fleece of sheep and other animals, including alpacas, goats (such as cashmere and mohair goats), and rabbits (like angora). It's known for its durability, insulation properties, and ability to absorb moisture without feeling wet.

Find brands using wool →

Certifications

GOTS
Textiles with this certification must contain at least 70% organic content and meet comprehensive ecological and social criteria. Notably, GOTS encompasses the entire supply chain, from the sourcing of fibers to the final stages of processing, manufacturing, and distribution. The label can be granted to entire brands or individual fabric suppliers and manufacturers.