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Avocado stands out with an impressive array of third-party certifications, initially making a name in the niche market of natural, organic, and non-toxic (free from phthalates + synthetics) mattresses. They have since expanded their offerings to include bed and bath items, furniture, and bed frames, all while maintaining a steadfast commitment to sustainability.
It started in 2016, when we wanted a luxurious, organic mattress — made from non-toxic, natural, and organic materials — that we could actually afford. But instead of options, we found greenwashing and gray area. What was being marketed as green, all-natural, or non-toxic was, in truth, hardly so... we started Avocado.
Our mission is to be the world’s most sustainable brand — the pinnacle of GOTS-certified organic mattresses, luxury pillows and bedding, and quality American-made bed frames and furniture. We donate one percent of mattress revenue to environmental nonprofits through our membership with 1% For The Planet. Our dream is a world united by sustainability and social responsibility.
A biodegradable, elastic material sourced from the sap of the rubber tree (Hevea brasiliensis), valued for its durability and comfort. It is processed through methods that maintain its natural composition without synthetic additives or harsh chemicals.
Uses: Favored in products requiring flexibility and resilience, such as mattresses, furniture, pillows, and various apparel components.
Good to know: "100% Natural Latex" assures a product made solely from harvested rubber tree sap, without synthetic materials. Using generally safe chemicals like sulfur and zinc oxide, the vulcanization process doesn't synthetically alter the latex but stabilizes its inherent qualities.
Wool is a natural protein fiber obtained from the fleece of sheep and other animals, including alpacas, goats (such as cashmere and mohair goats), and rabbits (like angora). It's known for its durability, insulation properties, and ability to absorb moisture without feeling wet.
A soft, breathable, absorbent, and versatile natural fiber grown from the fluffy bolls of cotton plants.
Good to know: Conventional cotton is one of the world's dirtiest crops as cultivation heavily relies on pesticides, herbicides (glyphosate), and fertilizers, raising concerns about environmental pollution, soil health, and potential health risks for farmers and consumers. This is why some brands and consumers push for "100% organic cotton." Organic cotton skips the harsh chemicals, making it a more eco-friendly and healthier choice.
A versatile and durable natural fiber derived from the long, tough stalks of the Cannabis sativa plant known for its durability, sustainability, and moisture-wicking properties.
Uses: Commonly used in clothing (shirts, dresses, jeans, jackets), home textiles (curtains, rugs, towels), bedding (sheets, duvet covers), paper products, construction materials, upholstery, cushions, and even furniture frames.
Good to know: Hemp cultivation requires minimal pesticides and herbicides, and it returns 60-70% of the nutrients it takes from the soil. Hemp fabric also offers UV protection and has antimicrobial properties, making it a healthy choice for skin.
A strong and naturally crisp fabric woven from the fibers of flax plants, renowned for its breathability, antibacterial properties, versatility, and beautiful drape.
Uses: Popularly used in clothing (shirts, dresses, pants, suits), bedding (sheets, duvet covers), home textiles (curtains), and upholstery.
Good to know: Linen’s natural fibers allow air to circulate freely, reducing the growth of bacteria and fungi. This hypoallergenic property makes linen suitable for those with allergies or sensitive skin.
