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MEEMA specializes in thoughtfully designed kitchen towels, aprons, placemats consciously-sourced from upcycled cotton and denim.
From waste to beauty.
We believe products should be manufactured with integrity, designed for function, and, most importantly, bring joy to the user.
Our goods are designed to look beautiful, work great and be as sustainable as possible. We consider it an honor to be able to give a second life to discarded fabrics that would otherwise be considered “waste,” and turn them into everyday essentials that people love to use.
What's our end goal? Circular design.
Nature’s process is circular. Everything transforms into something else in a continuous cycle of zero waste. Our aim is to get as close to that cycle as possible. Our own waste is turned into compost, which is used by neighboring coffee growers to grow some of the most
delicious Arabica beans in the world.
Every kilogram of MEEMA upcycled cotton saves 20,000 liters of water.
MEEMA fabrics are made by The New Denim Project, our partner textile manufacturer in Guatemala who is a global leader in sustainable textiles and circular economy industry.
Upcycled cotton is derived from cotton fabric scraps and secondhand cotton garments. It aims to reduce waste and the environmental footprint associated with virgin cotton production, including water usage and the impact of pesticides.
Uses: Commonly used in casual wear, home textiles, and as a filler material. It is also gaining popularity in eco-conscious fashion lines for its sustainability profile.
Good to know: The process of recycling cotton involves sorting, cleaning, and re-spinning cotton fibers into new yarns, which can significantly decrease the demand for new cotton and the associated environmental burden. However, the recycling process can sometimes involve mixing with other fibers to ensure strength, and the extent of chemical processing can vary. Recycled cotton does support the circular economy and reduces landfill waste, aligning with eco-friendly and sustainable manufacturing practices.
A soft, breathable, absorbent, and versatile natural fiber grown from the fluffy bolls of cotton plants.
Good to know: Conventional cotton is one of the world's dirtiest crops as cultivation heavily relies on pesticides, herbicides (glyphosate), and fertilizers, raising concerns about environmental pollution, soil health, and potential health risks for farmers and consumers. This is why some brands and consumers push for "100% organic cotton." Organic cotton skips the harsh chemicals, making it a more eco-friendly and healthier choice.
