Sqwishful

Clean and Leave the World Cleaner

Sqwishful makes zero waste kitchen and home essentials such as dish scrubbers, sponges, and self-care loofahs – made of plant-based cellulose, bamboo, hemp, sisal, and luffa fibers.

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Based in: New York, NY
Founded: 2018

About Sqwishful

Plastic is everywhere.

Call it Sqwishful Thinking, but we’re here to change that.

Small things add up, especially when it comes to waste. That’s why we’re turning ordinary, everyday essentials into extraordinary, zero waste products that are better for you and the earth. At Sqwishful™ our zero waste kitchen and home essentials clean and leave the world cleaner.

Our products are plant-based, plastic-free, and crafted with natural, carbon-saving materials.

Worth knowing: a small share of this brand's products contain trace amounts of plastic. Why we flag this

Materials & certifications

Materials

Hemp

A versatile and durable natural fiber derived from the long, tough stalks of the Cannabis sativa plant known for its durability, sustainability, and moisture-wicking properties.

Uses: Commonly used in clothing (shirts, dresses, jeans, jackets), home textiles (curtains, rugs, towels), bedding (sheets, duvet covers), paper products, construction materials, upholstery, cushions, and even furniture frames.

Good to know: Hemp cultivation requires minimal pesticides and herbicides, and it returns 60-70% of the nutrients it takes from the soil. Hemp fabric also offers UV protection and has antimicrobial properties, making it a healthy choice for skin.

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Luffa

Luffa, also known as loofah, is the fibrous inner layer of a mature gourd (Luffa aegyptiaca or Luffa acutangula) belonging to the cucumber family. These gourds are tropical and subtropical climbing vines. When the luffa gourd ripens on the vine, it dries out naturally. The flesh decomposes, leaving behind a network of strong, fibrous xylem tissue. This network is what we know as luffa.

Use Case: Luffa fibers are predominantly used for making bath and kitchen sponges due to their rough yet flexible texture. Beyond their use as scrubbing tools, these fibers are also utilized in the manufacturing of biodegradable potting containers for plants, doormats, and other eco-friendly products.

Good to Know: While luffa itself is natural, some loofah scrubs may be bleached or treated with chemicals during processing. Look for loofah products that specify natural processing methods.

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Sisal

A stiff, fibrous plant material extracted from the leaves of the Agave sisalana plant, native to southern Mexico and widely cultivated for its durable fibers.

Use: Commonly used in floor rugs, carpets, mats, and other home textiles. Sisal is also found in applications in rope, twine, scrubbers for dishes, dartboards, and even acoustic panels.

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Unspecified Cellulose

Untreated Wood

Natural wood that has not been processed with chemicals, preservatives, or other treatments. Common types include pine, oak, and cedar.

Good to Know: Unlike treated wood, which often contains chemicals like preservatives and toxins to enhance durability and resistance to pests, untreated wood is free of such additives. This makes untreated wood a healthier choice, particularly in items that come into direct contact with food or skin. However, it may require more care and maintenance to preserve its natural qualities.

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